Vendor 5
About Us
“Too much digital information creates the problem of organizing it in a way that makes it useful. Many businesses have more digital data than they can intelligently work with and often can’t extract what they need when they need it or create Business Intelligence from it.”
Needless to say, this problem will continue to grow as more companies continue to leverage and embrace the web as a platform for performing business operations. To combat this “data explosion” issue, companies need to undertake a process of data consolidation.
All Together Now
The lack of data centralization leads to duplicate data, versioning and synchronization problems. Companies that embrace a “write once, read many” approach will see improved efficiencies by providing independent data access from multiple applications. Internal employees will see benefits from centralized data by experiencing shortened application development life cycles, easier data archiving and backup, more efficient search capabilities and expanded SEO benefits. Business process performance will also benefit from centralization. After all, in the final analysis, the quality of company processes depends on the data being used.
Power To The People
The end result of data centralization is to provide a data store that can be accessed by multiple parties both internal and external to an organization (given proper access privileges). Users can then be empowered and leverage these data stores via preference center applications to select the type of content they desire, when they want it and have it distributed across multiple channels (email, social, RSS, mobile, etc.).