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Market Trends: Unification of the User Experience Platform Marketplace Published: 31 March 2016 Analyst(s): Fabrizio Biscotti, Gene Phifer The user experience platform is key to acquire and retain new customers, and strategic planners should provide guidance to help customers move from a purely technology-led to a strategically business-driven implementation of the UXP. Key Findings â– Enterprises now see the user experience platform (UXP) as crit
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Market Trends: Unification of the User Experience Platform Marketplace Published: 31 March 2016 Analyst(s): Fabrizio Biscotti, Gene Phifer The user experience platform is key to acquire and retain new customers, and strategic planners should provide guidance to help customers move from a purely technology-led to a strategically business-driven implementation of the UXP. Key Findings â– Enterprises now see the user experience platform (UXP) as crit
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Magic Quadrant for Digital Experience Platforms Published: 17 January 2018 Analyst(s): Jim Murphy, Gene Phifer, Gavin Tay, Mike Lowndes Organizations are looking to use DXPs as they move from web-centric to more pervasive, multichannel digital experiences. This Magic Quadrant will help those responsible for a range of customer-, employee- and partner- facing initiatives find the most suitable vendor for their needs. Market Definition/Description
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