Trademark Usage Guidelines

Trademark Usage Guidelines. Licensee shall use the Licensed Trademarks only in the form and manner approved by the Licensor and in compliance with the Trademark Usage Guidelines set forth in Exhibit [X] attached hereto. The Licensed Trademarks shall be displayed with appropriate trademark notices (™ or ®) as directed by Licensor. Licensee shall not: (a) alter, modify, distort, or misrepresent the Licensed Trademarks in any way, including changing the color, proportions, elements, or orientation; (b) use the Licensed Trademarks in a manner that could tarnish, dilute, or bring into disrepute the reputation or goodwill associated with the Licensed Trademarks; (c) use the Licensed Trademarks as part of Licensee's own trade name, corporate name, domain name, or social media handle without prior written approval; (d) register or attempt to register any trademark, service mark, or domain name that is confusingly similar to any Licensed Trademark; or (e) contest or challenge the validity of the Licensed Trademarks or Licensor's ownership thereof. All goodwill arising from the use of the Licensed Trademarks by Licensee shall inure exclusively to the benefit of the Licensor. Licensor reserves the right to review and approve all uses of the Licensed Trademarks and to revoke approval at any time if usage does not conform to these guidelines.