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Market Trends: Unification of the User Experience Platform Marketplace Published: 31 March 2016 Analyst(s): Fabrizio Biscotti, Gene Phifer The user experience platform is key to acquire and retain new customers, and strategic planners should provide guidance to help customers move from a purely technology-led to a strategically business-driven implementation of the UXP. Key Findings ■ Enterprises now see the user experience platform (UXP) as crit
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